Since 2003, we have been intimately involved with marketing and selling new homes and communities to baby boomers, both in a direct role (on-site sales), and indirectly through our many location specific retirement books and websites.
In that time, we gained an immense amount of experience and first-hand knowledge (not just theory) that we are able to share with our home builder and developer clients to help them make their homes and communities more attractive to baby boomers and create more community sellouts.
Whether you are planning your first age-targeted community, want to jump start sales in an existing community, or just want to put a stronger focus on marketing and selling to baby boomers, we can help.
Just a few of our areas of expertise:
Direct Marketing
Database segmentation and modeling
List acquisition
Media Planning
Search Engine Optimization
Website Content Development
Website Design
… and much more!
Contact us today and let us know how we might be able to help.
Recent Consulting Case Studies
(In the interest of our clients, we are intentionally keeping the names and terms confidential.)
Acquisition Program
Developed a new acquisition program for a retirement community which resulted in more inquires and tours that have led to immediate sales than ever before.
Website Planning
Wrote website copy and modified navigation structure for a real estate development website. Resulted in 500% increase in requests for information.